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ACTION PLAN:
Capacity Building for Agricultural Media Professionals (AMPs)
Leading Contact:
Paul Osborn
Willem
Alexanderpoort 46
1421 Uithoorn
The Netherlands
Phone: (31) 297 523
023
E-mail: [email protected]
Vision
To empower AMPs in developing countries to utilise a full
spectrum of resources so resource poor farmers can fully contribute to national,
regional and global food security
Objectives
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To empower AMPs
in developing countries to enable resource poor farmers to contribute fully to
local, national and regional food security |
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To build the
capacity of Agricultural Media Professionals (AMPs) within developing
countries, enabling enhanced provision of appropriate information to farmers
within developing countries though:
The development
of regional training workshops for AMPs – with especial focus on maximising
outreach both geographically and linguistically.
Increasing
collaboration and networking opportunities between AMPs within developing
countries, through the creation and expansion of the
Task Force of Agricultural Media Professionals (AMPs) |
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A Global Task
Force of Committed Agricultural Media Professionals (AMPs), mandated to
raising the profile and capacity of Agricultural Media Professionals through
the adoption of an action plan/ work programme with
Assigned
responsibilities
Targets and time
frames
A Code of Conduct
A defined
strategy for resource acquisition |
Work Programme
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An initial
research programme to produce an inventory of current AMP practitioners
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Produce and
distribute a quarterly newsletter |
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Develop of a
communication network and knowledge management resource for the Task Force
The Task Force
will create a web-site and member list-service for communication and
information exchange
The AMP Task
Force web-site, as an information resource, to include the AMP inventory and
current and past AMP newsletters |
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Organise and host
regional capacity building, training workshops for AMPs |
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Explore linkages
and potential scope for collaboration with Ecoagriculture partnership
initiative, with regard to provision of relevant ‘Ecoagriculture’ information. |
Partners: AMP Task Force Members
CropLife
International, Arid Lands Information Network - Eastern Africa, Mediateurs (The
Netherlands, Uganda and Malawi), The Agriculturalist (Jamaica), Farmers Weekly
(South Africa), Pro-Spec Media (South Africa), Stakeholder Forum for Our Common
Future
Additional Background Information:
The work programme
of the AMP Task Force will make a significant contribution to the attainment of
the objectives of both Agenda 21 and the United Nation Millennium Declaration
through:
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Empowerment of
AMPs in developing countries to enable resource poor farmers to contribute
fully to local, national and regional food security, through the provision of
relevant, timely information to farmers / agricultural workers - with
additional ensuing benefits potentially arising through the increased adoption
of appropriate agricultural management practices as a consequence.
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Enhanced use of
information and communication technologies, as tools to increase the frequency
of communication and the sharing of experience and knowledge amongst AMPs,
farmers and agricultural workers - improving the quality of and access to
information |
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Improved
interaction, collaboration and networking for the delivery of appropriate
agricultural information, facilitating farmer-to- farmer exchange on good
practices. |
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Strengthened
knowledge capacity, primarily of AMPs and as a consequence, of resource poor
farmers |
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